By A Mystery Man Writer
Sales in the underwear brand Tradie spiked by double-digit figures when its ambassador was revealed as Ten's next Bachelor. AdNews speaks to the brand's founder to find out more.
Honey Badger's Bachelor fame sees Tradie underwear sales rocket
Press TRADIE
The Honey Badger Was Announced As Australia's Next Bachelor
The Bachelor's 'clingy' Jarrod stars in new Heinz ad - AdNews
Tradie points the finger at prostate cancer underawearness in
The Honey Badger Was Announced As Australia's Next Bachelor And
TRADIE No Bounce Advert featuring Nick 'Honey Badger' Cummins
The Honey Badger Was Announced As Australia's Next Bachelor And
The Bachelor's Nick Cummins 'refused to take his clothes off on