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How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

By A Mystery Man Writer

When Rihanna announced her new beauty brand, Fenty, in 2017, many could be forgiven for thinking it would turn into just another celebrity-backed brand. From the Kardashians to Gwyneth Paltrow…

How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

Fenty: “Beauty for All”. Pop and R&B singer, Rihanna, founded…, by Ali Cozzolino-Smith

How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

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How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

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How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

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How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

Fenty Beauty by Rihanna, Kendo Brands, fenty beauty

How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

How Fenty Beauty Built Brand Awareness — and Won

How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

Fenty Beauty by Rihanna, Kendo Brands, fenty beauty

How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

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How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

The Fenty Beauty Launch: A Social Media Love Affair