Beneunder: Lessons from China's Hermès of Umbrellas Leading into an IPO - China Skinny
By A Mystery Man Writer
quot;If you protect yourself from the sun, you will be whiter than others. If not, you will be uglier," so said a sun hat advertisement last month on Douyin from the multi-billion dollar Chinese sun protection brand, Beneunder.
Jiang Qionger of Hermès-backed Shang Xia brings Chinese aesthetics to the international stage
Kingsley J. on LinkedIn: Shaky China is not a long-term bet for investors
Pearl Liu on LinkedIn: Is umbrella maker Beneunder a victim of China's live-stream ads crackdown?
Sherry Wong on LinkedIn: I get to work with the world's most influential creators every day at…
Evan Tsipas, CFA on LinkedIn: Funds closed as China pessimism deepens
RECAP: CHINA COLLAPSING? - InvestAnswers Newsletter
Billionaires' Fortunes Are Being Wiped Out in China's IPO Frenzy - Bloomberg
Young Chinese are in love with frugal living due to economic anxiety
Custom Ancient Oriental Chinese Umbrella - Oil Paper Canopy