Brandy Melville: The Controversial Brand that Sells Exactly What Millennials Want - The Fashion Law
By A Mystery Man Writer
Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."
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Brandy Melville: The Controversial Brand that Sells Exactly What Millennials Want - The Fashion Law
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Brandy Melville: The Controversial Brand that Sells Exactly What Millennials Want - The Fashion Law
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Ewha [Brand Communication], [이화여자대학교 – 브랜드 커뮤니케이션 프로젝트 클래스]