By A Mystery Man Writer
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
The Patagonia Brand Story - Brand The Change
Why talent is moving from agencies to tech platforms and startups
Patagonia owner gives away company to fight climate change
Patagonia's Anti-Growth Strategy
Patagonia founder Yvon Chouinard gives away company to help fight
The Responsible Company: What We've Learned From Patagonia's First
Patagonia Founder Is Giving His Company Away in Pledge to Fight
Patagonia gives away company: Is this real brand purpose?
Going purpose': Patagonia set a precedent, but can others follow suit?