PDF] Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, PDF, Brand

Sustainability, Free Full-Text

Brand Equity Model Reviewing the Concept of Brand Equity

PDF] Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Brand Equity Model Reviewing the Concept of Brand Equity

Consumer Perception of Brand Equity Measurement: a New Scale - UNT Digital Library

Figure 2 from Building customer-based brand equity : a blueprint for creating strong brands

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, PDF, Brand

Managing the consumer-based brand equity process: A cross-cultural perspective - ScienceDirect

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, PDF, Brand

A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry - ScienceDirect

PDF) Defining, measuring and managing brand equity

Measuring customer‐based brand equity