Out for Blood: Feminine Hygiene to Menstrual Equity

Throughout the 20th century, the marketing and design of menstrual products often stigmatized menstruation as an unmentionable bodily affliction. Menstruation was wrapped in euphemism: that time of the month, a weakness, a nuisance. “Feminine hygiene” products offered sanitation, invisibility, and freedom—but at what cost? Out for Blood: Feminine Hygiene to Menstrual Equity shows how marketing and social norms around menstruation create a cultural construct with power to shape people’s lives. 

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