Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Activewear You'll Swear is Lululemon - The best Dupes I wear!

funnel building Archives - Page 2 of 2

funnel building Archives - Page 2 of 2

Lululemon will swap knockoff leggings for theirs — for free

From Lululemon to Birkenstock, duplicate styles lure holiday shoppers

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Lululemon's brilliant dupe strategy should be duplicated by all brands

Shop Lululemon's 'We Made Too Much' Sale Section

Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate