By A Mystery Man Writer
The Irresistible Power of K-Pop and Its Influence on Fashion: Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.
Young Japanese are craving fast fashion. What happened?
Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
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K-pop fans demand climate action from luxury fashion houses
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How K-pop darlings Blackpink became trendsetters in the luxury industry, pop blackpink
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The reason luxury brands are on the race to select 4th generation
Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
Parents Express Concern Over Luxury Brands using Young K-pop Idols as Brand Ambassadors to Promote to Teens
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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond — Équité
The science of celebrity marketing at fashion week