Shein's success could be attributed to a range of factors, from its affordable fashion positioning to viral online marketing strategies on social platforms like Instagram.
eTOC SHEIN's Revolution in E-Commerce
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Temu, Shein, Tiktok: Chinese E-Commerce Titans Are Reshaping U.S.
Memo: China's Influence on U.S. eCom Grows – 2PM
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Pinduoduo to launch cross-border retail platform to compete with
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