By A Mystery Man Writer
Measuring and reporting on the impact of programmes, campaigns and activities is perhaps the most important part of any sport for good strategy, but some brands do it better than others. So what are the essential ingredients for a best-in-class impact report?
Measurement for all: The power of ongoing ad effectiveness research
iSpot.tv
Lactate Scout Sport Lactate Analyzer
Comparative Assessment Of Unaided And Aided Brand Visibility Enhancement For Improved Customer
Measuring what counts: The impact of sport on society
PDF) Testing the impact of athlete brand image attributes on fan loyalty
Scoring With Incremental Ad Reach — TVREV
Measuring ROI in Sports Marketing: A Comprehensive Analysis - Yellowbrick
How brands measure and report their impact: Sport for Good Playbook part five - SportsPro
Sports Sponsorship: Measuring the Impact on Your Business