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How toys became gendered – and why it'll take more than a gender-neutral doll to change how boys perceive femininity

By A Mystery Man Writer

Mattel created a new line of dolls because of research suggesting kids don’t want toys ‘dictated by gender norms’ – but supplanting those norms will take a lot more than that.

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

Companies Can't Ignore Shifting Gender Norms

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

gender & sexuality — Blogs — Center for Scholars & Storytellers

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

Gender neutral – News, Research and Analysis – The Conversation – page 1

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

New Dream The “Gendering” of Our Kids' Toys, and What We Can…

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

Why Toys Are More Gendered Than Ever — And What Parents Can Do About It : NPR

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

The gendered toys: how it can affect children and their perception of society

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

from the University of Nottingham about collaboration, conflict and failure

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

Why Mattel Is Releasing the First Gender-Neutral Doll

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

The case against gendered toys: stereotypes, narrowed development and curbed creativity

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

The Dangers of Gender-Specific Advertising - One World Education

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

The fightback against gendered toys, Family

How toys became gendered – and why it'll take more than a gender-neutral  doll to change how boys perceive femininity

4-1 Research Investigation Check 2.docx - Jamie Tucker July 24 2020 SCS 200 4-1 Research Investigation Check 2 INTRODUCTION Describe the issue in the