By A Mystery Man Writer
Kroger has updated its opening price point strategy in private label, winnowing 17 brands down to two: Heritage Farm for fresh and dairy product lines and a new brand, Smart Way, for nonperishable items. Do you see more benefits than drawbacks to Kroger’s move to consolidate its value-tier private labels to two brands?
Tom Vierhile on X: Smart Way looks dangerously close to the no name private label products we saw in the 1970s when inflation was running in the double-digits. Kroger simplifies its budget private labels - RetailWire / X
Comparing Kroger Precision Marketing's approach to retail media transformation with Tesco's power by Dunnhumby.
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Kroger simplifies its budget private labels - RetailWire
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