Asda flooded with praise as 'real' mum with stretch marks models lingerie - Daily Record

The supermarket teamed up with the model with the goal of empowering others with the unfiltered photos.

Texas mother shows off stretch marks in lingerie shoot

Phil Hubbard (Auth.) - The Battle For The High Street - Retail Gentrification, Class and Disgust-Palgrave Macmillan UK (2017), PDF, Retail

Hotel in Derby The Stuart Hotel, Sure Hotel Collection by Best Western

Mum poses for lingerie photoshoot to inspire women to embrace their stretch marks

Texas mother shows off stretch marks in lingerie shoot

Asda criticised for showing plus size model in bra and pants that 'don't fit' - Daily Record

Mum Celebrates Stretch Marks By Recreating Famous Underwear Ad

Asda showered with praise for using woman with stretchmarks to model lingerie - Hull Live

I wear my stretch marks like an accessory, my body is a work of art and I love posing in my undies - you should too

Asda praised for choosing woman who has stretch marks to model its underwear - Leicestershire Live